Wiki Hint:  Use the right mouse click on any hyperlink to open the web page in a new window.

• Encyclopedia of Major Marketing Campaigns Info  (Ref HF 5837 .E53) Profiles 500 of the most notable advertising and marketing initiatives of the 20^th century.  Sample view:encyclopedia_of_major_marketing_campaigns_1.pdf  

• American Community Survey Info  Connect     Demographic, social, economic, and housing data for over 800 geographical areas from the Census Bureau.

• American Fact Finder Info  Connect     The Census Bureau's page for population, housing, economic and geographic data from the 2000 census.

• American Generations Series:  Americans 55 & older,  Baby boom, Generation X, The Millennials.  Info (Call numbers vary, see:  Ref HF 5415. 33)  Sample view: american_generations.pdf

• American Marketplace  Info  (Ref HA 214) Demographics and spending patterns for various groups.  Sample view:  american_marketplace.pdf

• Encyclopedia of Associations (Ref AS22 .E53 2008) A comprehensive list of national organizations.  Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources.  Sample view: encyclopedia_of_associations_1.pdf

• Household Spending Info  (Ref HC 110 .C6 A666) Discover who spends how much on products and services. Sample view:household_spending.pdf 

• Market Research.com Academic  Info  Connect
   
   
• SRDS Lifestyle Market Analyst   Info  (Ref HF 5415.33 .U6 L54) Demographic, consumer, and lifestyle information by geographic area or lifestyle segment.    Sample view: lifestyle market analyst.pdf

• Statistical Abstract of the United States Info  Connect (Permanent Reserve Shelf)  The official Federal summary of statistics on the social, political, and economic organization of the US.

• Advertising Red Books  Info  (Ref HF5805 .S72) Find information on ad agencies and company spending. Sample view:
  advertising_red_books_1.pdf  
   
• Gale Directory of Publications and Broadcast Media  Info (Ref PN 4867 G35) A guide to print and broadcast media. Sample view: Gale Directory of Pubs and Broadcast Media.pdf 
   

• SRDS Publications: Business, Consumer , Newspaper  Advertising Source Info  (Call numbers vary, see: Ref HF5905 .S723)  Provides the standard rates and other data for print advertising costs.  Sample view: srds_consumer_mag.pdf 

   

   

• SRDS Radio Advertising Source   Info  (Ref 5905 .S74 2007- ) The standard rates and data for radio advertising. Sample view: SRDS Radio Advertising.pdf 

   

• SRDS TV and Cable Source   Info  (Ref HF5905 .S745 2007- ) The standard rates and data for tv and cable advertising.  Sample view: SRDS TV & Cable.pdf

   

• Business Rankings Annual  Info  (Ref HG 4050 .B58 B88) An annual list of companies, products, services and activities compiled from a variety of published sources.  Sample view: business_rankings_annual.pdf